What is APPCRO Usability Audit?

APPCRO Usability Audit is measuring the usability of an app. The Usability Audit analyzes the user preferences based on the actual behavior statistics. We increase the rate of app conversion (CRO) analyzing users’ behavior.

• Helps to increase your App conversion
• Shows how App visuals apply to user segments
• Based on user behavior data

Provide your users a better experience, that will make them subscribe to the paid (full) version, buy more products/services or spend more time browsing your App.

We can show different target groups totally different visuals of the app views and measure their behavior based on those changes. We can roll out new visuals based on time, demographics, language, location or any other metrics of that app.

Services

A/B testing on mobile apps

A comparison between two versions after applying various changes on one of them, in order to see the direct effect on users’ behavior. That way allows us to make some changes on the app and get immediate results based on users’ behavior data, which gives us a clear image of what your users are expecting to see and what would “Turn them on” to subscribe and purchase the full version or spending more time on the app.

Testing What Why?

It is not just about the visuals – the whole experience is connected. Testing copy, fonts, colors, sizes, content itself, symbols or subscription buttons, or the visibility and location of it, etc –- it all has a significant psychological effect on users, and that’s what might make them prefer one app on another.

We measure the preferences of app users running various app versions of one app at a time, so that some users see one version and other users see another or a third version. Users do not need to re-download the application from the App Store, Google Play.

The Audit

The results of the implemented results of Usability Audit are objectively measurable: will the apps conversion rise? Will the different functions of the app be explored further? Which users give the best rating to your App? Will less users “drop off” when we change the payment process flow?

The audit begins with mapping the client's needs and analyzing the application code. The audit determines the flow of the entire subsequent testing period, identifying hypotheses for app version testing. For example, how many and which multiple variables are needed to be tested, which is the order of importance of the A/B testing hypotheses and monitoring procedure of usage statistics. The service is based on behavioral statistics analyzing what works best for the app.

Let's talk

The APPCRO product portfolio combines the know-how of our team, integrating marketing services, analytics and all programming languages for mobile apps. Our competence is evident in all the applications built and developed by us.

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